KAXEL “Spring/Summer/Autumn/Winter”
KAXEL reinterprets boundaries between people and objects by playing with darkness and translucency to hide and reveal elements in a space. By switching between dark and clear “pixels,” it displays animated text and symbols to captivate viewers while giving tantalizing glimpses of products and displays in the background. Linked with a sensor, this prototype becomes an interactive media manipulating light and shadow. This dynamic display highlights how KAXEL engages viewers while producing a space. Like a calligraphed scroll, each KAXEL frames a slice of nature. Together, they form a folding screen expressing fleeting moments of beauty. Enjoy the contrasts of the inorganic KAXEL (digital) and organic plants (analog) woven together to create harmonies of animation, plants, and environment.
Design Engineer: Motoki Takano
Art Director: Jun Koyama
Technical Director: Masanori Yoshii
Technical Manager: Masanori Mori
Project Manager: Maria Saino
Producer: Hiroshi Koike
Artist Profile
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IMG SRC
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IMGSRC.inc is an award-winning creative production company that creates digital communication using design and technology. We provide a full range of creative solutions from proposal to production. We’ve lead the digital communication field for over 20 years as we develop our own products through knowledge and ideas from our prototypes. Thanks to the strength of our R&D philosophy, we are able to develop creative solutions to challenges from a wide selection of fields.