MEDIA AMBITION TOKYO

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Peek-A-Boo

obx
『Peek-A-Boo』 is a new type of AR technology-enhanced photo book which elements of photograph, augmented reality, real world circulate.
Seen throu an iPhone, it shows readers another world beyond their imagination. The interactive experience, shaped in response to the viewer's movements, also pose new questions about the act of looking.

IMA CONCEPT STORE

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02.26—03.12 | 11:00—19:00

Schedule
  • Photographer : Yuji Hamada
    AR creation : Matilde
    Direction : roomf
    Book design : So Hashizume
    Editors : IMA

Artist Profile

  • obx

    obx

    obx is a unit of photographer Yuji Hamada, Matilde,
    roomf(amana). Camera obscura is a device which gets projected images by phitograph's principle, so obx is that abbreviate a meaning of obscura X=unknown obscura,a thing which explores a new possibility of phitograph' expression following as an extension of it by present technology. obx published "Peek-a-boo" at Paris Photo 2015.